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Tuesday, April 24, 2018: Pre-Summit Workshops

Our trainings are three-hour deep dive sessions, built to help you get answers to your business challenges. Sessions are packed with discussions and activities will get your creative ideas flowing, along with templates and resources you can take back to share with your team back at the office.

Social media trainings are an essential part of your conference experience! Here’s why:


We hand-pick our training facilitators that have extensive backgrounds and expertise in working with renowned brands and social media practitioners like you.

We introduce you to the training leader prior to the start of the conference — so you can contact them directly with any questions you have or specific topics you’d like addressed during the session.

We keep training numbers limited to ensure you have dedicated, one-on-one time with each training trainer to get your specific questions answered.

Ashley Mo
3Q Digital
Becca Soderholm
3Q Digital

Social Media Training A

10:00 am - 1:00 pm — Creating a Conversion-Focused Video Content Strategy

Limited Seating — Registration Required

In this hands-on session, Ashley and Becca will cover how to integrate video into an effective conversion strategy that maximizes ROI. Attendees will learn creative best practices for both Facebook and YouTube videos and leave knowing how to optimize and scale their video campaigns.

Takeaways:

  • How to turn video into an effective user acquisition tool
  • Creative best practices for driving conversions with video on both Facebook & YouTube
  • Deep understanding of all Facebook video ad units and how to leverage each
  • Advanced tactics for audience targeting & campaign optimization

Who this training is for: Marketers with at least intermediate knowledge of Facebook advertising and/or interested in YouTube advertising. 

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Andy Crestodina
Orbit Media Studios

Social Media Training B

2:00 pm - 5:00 pm — Insights with Impact: Maximize the Value of Google Analytics

Limited Seating — Registration Required

Are you getting the most from your Analytics? Is Analytics even set up properly? And which of your marketing activities have the most impact?

In this three hour masterclass, Andy will show you how to maximize the value of your Analytics. You’ll go beyond the basic reports, into the deeper analysis where the real value is hiding. We’ll take you step-by-step through setup, finding insights and taking action.

You’re a few hours away from finding the nuggets that will make you a better marketer. Be prepared to level-up your digital marketing expertise. The truth waiting to be discovered in your Analytics.

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Chris Madden
Matchnode

Social Media Training C

2:00 pm - 5:00 pm — Best Practices in Optimizing Facebook Audiences for Better Performing Ads

Limited Seating — Registration Required

Chris will offer hands-on guidance and expertise in the art and science of defining, targeting, and optimizing your audiences on Facebook ads throughout the funnel.

In this session, you can expect to learn:

  • How the Facebook algorithm works at a basic level to match the various ad elements, including audience
  • How to use Facebook tools and the Facebook pixel to help understand and define your audience
  • How to convert your qualitative understanding of your audience into groups you target in Facebook ads
  • How to build audiences for specific points of your paid social funnel: at the top (awareness), bottom (conversion), and middle (consideration) of the visitor's decision path
  • Advanced tactics to refine and optimize your audience as you go
  • How your audience fits into the other facebook ad levers

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Cait Hassett
Forward Progress, Inc.

Social Media Training D

2:00 pm - 5:00 pm — How to Engage and Manage Influencers for Your Next Marketing Campaign

Limited Seating — Registration Required

In the brave new world of Influencer Marketing, it is sometimes hard to determine where to start, how to acquire influencers, how to manage them, and more. In this training, we will cover the newest scope of Influencer Marketing, how to structure your engagement, plan your campaign, make sure your audience is ready and ways to measure success.

Join Cait Hassett, Influencer Marketing Manager at Forward Progress, Inc., as she shares the team’s system for managing the whole process, from start to finish, and new ways to look at this rapidly growing strategy to drive your brand to the next level.

You will learn:

  • What is Influencer Marketing (the newest definition)
  • Why You Should Do it
  • How to Tie in Your Business Objectives
  • Methods to Engage: Earned, Paid and Owned
  • Identify Your Target Influencers
  • How is Your Market Talking to Influencers?
  • Ways to Measure Success
  • Tools to Use Along the Way

Attendees will leave with:

  • Access to Social Jack – Influencer Development Platform
  • Tips Sheets and Worksheets to Use in Your Campaigns

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Seating is limited - save your seat!

Register Now!

FAQ:

Can I bring my team to the trainings?
Absolutely! Contact Audrey [email protected] about group discounts for attending trainings.


Are trainings included in my general summit access pass?
No, access to these trainings is not included in your purchase of a Social Media Strategies Summit general summit pass. If you want to attend the trainings, you’ll need to purchase a dedicated ticket to that training.


How many people attend trainings?
We limit seating to 40 to make sure the training leader has time to work one-on-one with attendees. Reserve your seat as soon as possible — they fill up quickly!


Can I attend multiple trainings?
Yes! You can attend both AM and PM workshops (and you get $100 off your training day registration if you do!) If you can't make it for the AM workshop — no problem. Our afternoon training sessions start at 2pm. You can fly in same day and still catch 3 hours of jam packed learning before the summit starts.

What past attendees say about our trainings:

The trainings are worth the extra day away from the office! Great info for the extra cost.

- Katie Neuman,
Northwestern Publishing House Christian Books and Gifts

SMSS really emphasizes the collaborative innovative nature of creating social media content. I have a million new ideas that I can't wait to share with my colleagues.

- Katie Monfet,
Eastern Florida State College

Enjoyed the small workshop size, made it easy to engage, learn and speak to presenters.

- Nancy McKenzie,
Hill’s Pet Nutrition

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