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Tuesday, April 24, 2018 - 10:00 am - 1:00 pm
Creating a Conversion-Focused Video Content Strategy
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In this hands-on session, Ashley and Becca will cover how to integrate video into an effective conversion strategy that maximizes ROI. Attendees will learn creative best practices for both Facebook and YouTube videos and leave knowing how to optimize and scale their video campaigns.
- How to turn video into an effective user acquisition tool
- Creative best practices for driving conversions with video on both Facebook & YouTube
- Deep understanding of all Facebook video ad units and how to leverage each
- Advanced tactics for audience targeting & campaign optimization
Who this training is for: Marketers with at least intermediate knowledge of Facebook advertising and/or interested in YouTube advertising.
TRAINING AGENDA & ACTIVITIES
Videos that Convert: We’ll begin with an overview of the different types of video ad units and creative best practices for each before delving into how this fits into an overall content strategy.
Campaign Setup & Testing: We’ll dive into how to use conversions to measure and optimize for ROI. Attendees will set up a campaign and video split test within the Facebook ad platform.
Audience Targeting: We’ll focus on how to leverage different audience types in Facebook to reach your ideal customer. Attendees will learn how to build lookalike audiences for video targeting as well as retarget video viewers.