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Tuesday, April 24, 2018    2:00 pm - 5:00 pm

How to Engage and Manage Influencers for Your Next Marketing Campaign

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In the brave new world of Influencer Marketing, it is sometimes hard to determine where to start, how to acquire influencers, how to manage them, and more. In this training, we will cover the newest scope of Influencer Marketing, how to structure your engagement, plan your campaign, make sure your audience is ready and ways to measure success.

Join Cait Hassett, Influencer Marketing Manager at Forward Progress, Inc., as she shares the team’s system for managing the whole process, from start to finish, and new ways to look at this rapidly growing strategy to drive your brand to the next level.

You will learn:

  • What is Influencer Marketing (the newest definition)
  • Why You Should Do it
  • How to Tie in Your Business Objectives
  • Methods to Engage: Earned, Paid and Owned
  • Identify Your Target Influencers
  • How is Your Market Talking to Influencers?
  • Ways to Measure Success
  • Tools to Use Along the Way

Attendees will leave with:

  • Access to Social Jack – Influencer Development Platform
  • Tips Sheets and Worksheets to Use in Your Campaigns


Cait Hassett
Influencer Marketing Manager
Forward Progress, Inc.

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