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Chris will offer hands-on guidance and expertise in the art and science of defining, targeting, and optimizing your audiences on Facebook ads throughout the funnel.
In this session, you can expect to learn:
- How the Facebook algorithm works at a basic level to match the various ad elements, including audience
- How to use Facebook tools and the Facebook pixel to help understand and define your audience
- How to convert your qualitative understanding of your audience into groups you target in Facebook ads
- How to build audiences for specific points of your paid social funnel: at the top (awareness), bottom (conversion), and middle (consideration) of the visitor's decision path
- Advanced tactics to refine and optimize your audience as you go
- How your audience fits into the other facebook ad levers