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Tuesday, April 24, 2018 - 2:00 pm - 5:00 pm

Insights with Impact: Maximize the Value of Google Analytics

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Are you getting the most from your Analytics? Is Analytics even set up properly? And which of your marketing activities have the most impact?

In this three hour masterclass, Andy will show you how to maximize the value of your Analytics. You’ll go beyond the basic reports, into the deeper analysis where the real value is hiding. We’ll take you step-by-step through setup, finding insights and taking action.

You’re a few hours away from finding the nuggets that will make you a better marketer. Be prepared to level-up your digital marketing expertise. The truth waiting to be discovered in your Analytics.


TRAINING AGENDA & ACTIVITIES

  • Proper setup of Google Analytics: The 5-point checklist
  • A practical introduction to Google Tag Manager
  • Quick insights into the main reports
  • Using segments, filters, and secondary dimensions
  • How to collaborate in Analytics: share insights and take action!

 

Andy Crestodina
Strategic Director
Orbit Media Studios

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