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Wednesday, April 25, 2018    1:00 pm - 1:40 pm

A Steak-Umm Case Study: Using Twitter to Create Positive Customer Experiences with Conversation

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This session will focus on how to create and scale positive customer experiences with conversation and how that is substantially more effective than disrupting/interrupting consumers with banner, video or newsfeed impressions. Conversations with a brand have a much higher likelihood of long-term recall than any other media type. Conversation is the ultimate brand building strategy.

Attendees will learn tangible ways to:

  • Invest in their brand experience as a long-term relationship, not a single transaction
  • Engage proactively, create positive customer interactions, and show the human side of the brand
  • Use free tools, such as Twitter Advanced Search, to create opportunities for businesses to build emotional connections and loyalty


Christian Betlyon
Director of Strategy and Digital Services
Allebach Communications

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