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Wednesday, April 25, 2018 - 10:15 am - 10:55 am

Make Customers Work For You: How To Increase User Generated Content

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One of the key parts of any social media strategy is content. However, creating original content and posting on a consistent basis can be challenging - especially for small businesses or small teams where social media isn't necessarily your full-time job or you don't have a ton of dedicated resources.

In this session, we will go over the importance of user-generated content (UGC) and how to increase it. With UGC your business is not only getting free word-of-mouth marketing but you're also getting unique, quality content for your own channels.

Attendees of this session will be able to:

  • Identify existing opportunities and touch-points that will result in more user-generated content
  • Ideate around encouraging and increasing user-generated content
  • Walk away with action items on how to leverage user-generated content to humanize the brand and boost engagement


Cara Friedman
Director of Community

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