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One of the key parts of any social media strategy is content. However, creating original content and posting on a consistent basis can be challenging - especially for small businesses or small teams where social media isn't necessarily your full-time job or you don't have a ton of dedicated resources.
In this session, we will go over the importance of user-generated content (UGC) and how to increase it. With UGC your business is not only getting free word-of-mouth marketing but you're also getting unique, quality content for your own channels.
Attendees of this session will be able to: