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Wednesday, April 25, 2018    11:05 am - 11:45 am

Case Study: Best Practices for Storytelling when Working with Influencers and Partners

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Influencers and partnerships continue to be key strategies for brands to grow engagement on social media. But how do you do it in a thoughtful and strategic way to tell your brand’s story?

Advocate Health Care, the largest health system in Illinois, will share how storytelling is at the core of their brainstorm sessions with partners and influencers. They will share how they teamed up with one of the most popular French Bulldogs – Manny the Frenchie – and how they continuously leverage their sports partnerships with the Chicago Cubs and Chicago Bulls to create shareable, feel-good video content for their social channels.

Attendees of this session will be able to:

  • Think differently when building partnerships with (unexpected) social media influencers
  • Find ways to maximize current partnerships through social storytelling
  • Bring back ideas on how to create shareable videos with little to no budget


Sarah Scroggins
Social Media Manager
Advocate Health Care

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