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Wednesday, April 25, 2018    1:50 pm - 2:30 pm

How Jack Link’s Protein Snacks and Carmichael Lynch Turn a Reclusive TV Spokesbeast into Brand-Boosting Social Video Content

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Jack Link’s Protein Snacks and Carmichael Lynch launched “Messin’ With Sasquatch” in 2006. The 13-year partnership not only resulted in a culturally recognized spokes beast, but a household name and the category leader in meat snacks nationwide. So how does the brand shift that television rooted presence into the digital space? They took it to social.  

Creating compelling video content is a non-negotiable for brands who want a strong social media presence. But in the world of billions of views each day, how can a brand satisfy the volume of content needed to compete on social in a way that’s creative and effective?

Carmichael Lynch Social Engagement Manager Jeannie Czerner Rodway presents how social video strategy was used to amplify everything from television campaigns, influencer partnerships and media integrations to experiential events and public relations initiatives. Launching Jack Link's into new messaging territories and in front of new audiences – all with the help of everyone’s favorite reclusive spokes beast.


Jeannie Czerner Rodway
Social Engagement Manager
Carmichael Lynch

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