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Wednesday, April 25, 2018 - 3:55 pm - 4:40 pm

How McDonald's Uses Effective Storytelling to Showcase Their Brand on Social Media

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Are you telling the appropriate stories on social media that resonate with your customers? In this session, we’ll cover strategies to help engage your fans online through effective storytelling. You’ll see real-world examples from McDonald’s around the globe, and receive immediate takeaways to implement in your social media efforts.


Elly Deutch Moody
Global Social Engagement Campaign and Advocacy Manager

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