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Wednesday, April 25, 2018    9:00 am - 9:40 am

Case Study: Managing a Crisis Using Social Media

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Walmart Inc. helps people around the world save money and live better - anytime and anywhere - in retail stores, online, and through their mobile devices. Each week, nearly 270 million customers and members visit our more than 11,700 stores under 59 banners in 28 countries and eCommerce websites. With the fiscal year 2018 revenue of $500.3 billion, Walmart employs approximately 2.3 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy, and employment opportunity.

Susan and Micah will be demonstrating how Walmart handles a crisis by showcasing real-world examples, while also showing how engaging and building a community on the front end helps drive your narrative on social.

Learn how Walmart:

  • Builds trust over time in order to spend it when the moment arrives
  • Engages the community to drive partnerships
  • Utilizes executive voices in the feedback loop
  • Measures impact and moves with purpose


Micah Laney
Social Strategist

Susan Beebe
Director, Social Strategy & Channels
Walmart (Corp. Affairs)

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