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Thursday, April 26, 2018 - 1:30 pm - 2:10 pm

How a Cybersecurity Firm is Implementing Next-Generation Social Listening

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Social monitoring and social listening are key to understanding brand interactions, advocates and message stickiness. But are you really listening and able to turn listening insights into actionable intelligence? Learn the differences between monitoring and listening, how to secure budget and executive buy-in for a listening program, how to develop a listening and response framework, and how to fit social listening to accounts-based marketing programs and the work you do with data science teams.


 

Chad Berndtson
Global Director, Content Marketing and Social Media
Palo Alto Networks

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