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Thursday, April 26, 2018 - 1:30 pm - 2:10 pm

How Weight Watchers Uses Sequential Digital Messaging to Take Prospective Customers on a Brand Journey

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WW recently launched sequential digital messaging to take our prospective customers on a brand journey. Using programmatic, we were able to serve video, banner, social and native ads in a specific order that told the strongest story. We wanted to introduce customers to the brand slowly and ensure that our program was the best fit. In this session, attendees will learn how a blend of programmatic advertising, social video creative, and user-generated content helped Weight Watchers increase conversions nine-fold.


 

Matt Lattanzio
Digital Marketing Manager
Weight Watchers Canada

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