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Thursday, April 26, 2018 - 11:00 am - 11:40 am
Spending Strategically: Making the Most of Your Paid Media Budget
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Paid media is an ever-evolving and highly complex piece of the social media space. With so many options, how should marketers and social media experts break down their budget? In this presentation, GGP will provide a glimpse into its paid media budgeting strategy, and digital agency partner Centro will outline key opportunities to consider when allocating media dollars.
- Validate–or challenge—your strategy for paid media spend
- Identify opportunities for leveraging in-house talent when budgets are limited
- Understand how measurement can help you make decisions about where to spend
- Learn about key testing opportunities in the paid social sphere