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Measuring social media marketing across devices and channels is notoriously difficult, making it hard to find the most impactful insights for optimization. So what are the actual best practices? This session explores various strategies, tools, and practices to make your social media marketing and analytics a well-oiled machine.
Attendees will be able to:
- Clearly understand the social media analytics landscape, including the most common challenges and tools
- Draft a tracking structure for your social media marketing
- Analyze social media data to find insights for campaign optimization