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Thursday, April 26, 2018 - 11:00 am - 11:40 am

Your smarter analytics strategy: Unifying measurement and optimization across marketing programs

Measuring social media marketing across devices and channels is notoriously difficult, making it hard to find the most impactful insights for optimization. So what are the actual best practices? This session explores various strategies, tools, and practices to make your social media marketing and analytics a well-oiled machine.
Attendees will be able to: 
  • Clearly understand the social media analytics landscape, including the most common challenges and tools
  • Draft a tracking structure for your social media marketing
  • Analyze social media data to find insights for campaign optimization

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Jon Chang
Digital Marketing Director

About your Presenter

Jon is an award-winning digital, growth, and product marketing expert, and a recognized global educator. He's currently Digital Marketing Director at Kickstarter and Adjunct Faculty of Social Media and Web Analytics at New York University. Jon further demonstrates his passion for marketing by teaching at General Assembly, while also mentoring startups at Techstars and Chobani.

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