SMSS 2020   |    Influencer Marketing 2020   |    Higher Ed 2020   |    Social Media Advertising   |    SMSS 2020   |    NYC 2020   |    Higher Ed 2020 Talk to a live representative: 888-409-4418
Thursday, April 26, 2018    11:00 am - 11:40 am

Your Smarter Analytics Strategy: Unifying Measure and Optimization Across Marketing Channels

Back to Agenda

Looking forward to this session? Share it!

Measuring social media marketing across devices and channels is notoriously difficult, making it hard to find the most impactful insights for optimization. So what are the actual best practices? This session explores various strategies, tools, and practices to make your social media marketing and analytics a well-oiled machine.
Attendees will be able to: 
  • Clearly understand the social media analytics landscape, including the most common challenges and tools
  • Draft a tracking structure for your social media marketing
  • Analyze social media data to find insights for campaign optimization


Jon Chang
Product Marketing
IBM Watson

Copyright © 2020 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy | Code of Conduct