Other Events:   Higher Ed   |    Corporate 2022   |    Government 2022 Talk to a live rep: 888-409-4418
Thursday, April 26, 2018    11:00 am - 11:40 am

Making Water Fashionable with Instagram

Back to Agenda

Looking forward to this session? Share it!

How do you build an audience that wants to buy bottled water… from Mexico? That was the challenge that Giovanni Gallucci was faced with when building a digital strategy around his client Topo Chico’s effervescent bottled mineral water. Answer: strike the right balance between internally produced and user-generated content of visually-pleasing photos and emotion-invoking stories on social media. Giovanni Gallucci will show attendees how to focus on social media platforms that are continuously increasing in B2C engagement like Facebook, Instagram, Pinterest, SnapChat and Twitter to successfully contribute to and increase fan-driven brand advocacy.


giovanni gallucci
Digital Strategist
giovanni gallucci

Copyright © 2022 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy | Code of Conduct