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With the digital marketing landscape fraught with ad fraud and third-party data scandals, brands and businesses are evolving influencer plans from test tactics to critical campaign elements. Lower calorie, protein-packed ice cream Chilly Cow entered a market (and social space) dominated by key competitors who both worked with influencers and received unaided shout-outs from them. Chilly Cow’s approach? A buzzworthy campaign that launched with macro influencers, was supported by micro influencers and started a movement.
In this session, you’ll learn how to: