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Thursday, April 26, 2018    11:50 am - 12:30 pm

Influencer Marketing: How To Break Through The #Sponsored Noise (A Chilly Cow Brand Launch Case Study)

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With the digital marketing landscape fraught with ad fraud and third-party data scandals, brands and businesses are evolving influencer plans from test tactics to critical campaign elements.  Lower calorie, protein-packed ice cream Chilly Cow entered a market (and social space) dominated by key competitors who both worked with influencers and received unaided shout-outs from them. Chilly Cow’s approach?  A buzzworthy campaign that launched with macro influencers, was supported by micro influencers and started a movement.

In this session, you’ll learn how to:

  • Find the right influencers for your audience
  • Drive awareness and affinity at the macro and micro level
  • Target niche audience segments with an authentic message


Shannon Rodenburg
Associate Manager, Brand Communications
Wells Enterprises

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