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Chad Berndtson

Senior Director, Content Marketing
Tanium

Chad Berndtson is senior director of content marketing and internal communications at Tanium, which provides a proven platform for endpoint visibility and control to some of the world’s largest enterprises and governments, including half of the Fortune 100. Previously Chad was director of content marketing at Palo Alto Networks and a content and social media strategist at Cisco, following a lengthy career as a business journalist with CRN and other publications. He lives in the New York City area.

Chad Berndtson’s Session(s):


9:50 am–10:30 am — Wednesday, May 1, 2019

Leveraging Social Media to Increase Brand Loyalty


11:50 am–12:30 pm — Wednesday, May 1, 2019

Successful Employee Engagement on Social: How to Handle Objections and Turn Skeptics Into Converts

A robust social media program is a cornerstone of employee advocacy — and crucial to employer brand. But skeptics abound: everyone from the social-savvy business development rep who automatically dismisses any “corporate” attempt at social media to the account manager who claims he’s still allergic to social in 2019. In this session, you’ll hear proven best practices for developing employee advocates the right way, getting marketing, HR, legal and other teams on the same page about social, and how to overcome common internal objections that stymie the growth of your program.


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