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Ian Beacraft

VP, Group Director: Strategy and Innovation

Ian leads the Creative Technology Practice for Epsilon, Agency. He is a former tech entrepreneur with deep experience in mobile and emerging platforms. He started his agency career at Leo Burnett where he was the global SME for mobile. There worked with clients like Miller-Coors, Coca-Cola, Nintendo of America, Samsung, and All State, to build digital and social campaigns that won more than two dozen awards, including international recognition for innovation and cross-channel marketing. He also established the New and Emerging Technologies practice, a business unit designed to explore the most important upcoming changes in technology and assist clients in building their digital infrastructure to take advantage of these trends. At Epsilon, his focus is to build upon the digital and data-based foundation of the company and imbue creative work with a customer-centric approach across all channels. In his free time, he advises a number marketing tech startups, reads incessantly, and enjoys a tad too much coffee.

Ian Beacraft’s Session(s):

3:30 pm–4:10 pm — Wednesday, May 1, 2019

Future Forward: Applying Trends and New Tech to Social Media

As social media professionals our work sits at the intersection of the culture and technology; the nexus of trends and innovation, where the next big thing is always just about to happen. Strategy, content production, and communication will experience an incredible change in the next several years, as Social Media continuously expands to include new technologies and platforms. How will this happen, and how can we make use of these insights in our day to day work?

This keynote explores the near and distant future of social media, communications technology and their impact on culture and commerce.

Takeaways include:

  • How to break trends down to their essential components so you can see what’s coming before everyone else does.
  • How cultural trends shape the technology behind social media
  • How to think through brand challenges and opportunities to identify the right ones to solve with new technologies
  • Which skills will drive successful consumer engagement in the next 2-5 years and exactly how to build them - including resources you can use today.

Check out our early bird ticket prices!
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