Jim Tobin is president and founder of Carusele, the leading influencer marketing company for consumer brands and retailers. Jim is also the CEO and founder of Ignite Social Media, the original social media agency. He’s worked on social media and influencer campaigns for clients including Microsoft, Chrysler, Pepsi, Walgreens, Samsung, Vera Bradley, Nestle and many more. Jim also wrote the books “Social Media is a Cocktail Party” in 2008 and “Earn It. Don’t Buy It.” In 2013.
Jim Tobin’s Session(s):
11:50 am–12:30 pm — Thursday, May 2, 2019
Influencer marketing is tricky enough for well-known brands. Using it effectively to support retailer-owned brands adds another layer of complexity. In this dynamic presentation, Jodi Kier, Senior Brand Manager of Global & Retailer Brands for Walgreens Boots Alliance, and Jim Tobin, president of influencer marketing firm Carusele, will run through the challenges and solutions they’ve used in several programs for Walgreen’s brand “Nice.”