Katie O’Gorman is a passionate brand marketer who excels when given the opportunity to innovate and turn things on their head. Katie has been with The Coca-Cola Company for 5 years and is currently the Social Media Director overseeing social content and strategy for some of the largest brands at The Coca-Cola Company including Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, and Minute Maid.
In her role, Katie leads a team and the development and execution of social media strategy and content across all major social media platforms.
In 2016, Katie was instrumental in the formation of the North America Social Center, an in-house organization within Coca-Cola North America region to manage strategy, creative, community management and analytics across 10+ Coca-Cola brands. Most recently, Katie led the re-launch of Coca-Cola within social media by positioning Coca-Cola as the most optimistic brand on the internet.
Prior to Coca-Cola, Katie spent 7 years at American Express in New York and has extensive experience in the areas of digital platforms, relationship marketing and experiential. She lives in Decatur, Georgia with her husband, 4-year-old daughter and 2-year-old son. She hopes to get the motivation to train for her 4th marathon this year.
Katie O'Gorman’s Session(s)
4:20 pm–5:00 pm
Case Study: Refreshing Coca-Cola on Social Media