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Chris Marino

Director, Digital Media Acquisition
American Express

Chris Marino is the Director of Digital Media Acquisition at American Express in the Global Commercial Services division. Global Commercial Services provides a suite of payment and lending products, solutions for travel and everyday business spending, cross border payments, global currency solutions, and business financing. In his current role, he is responsible for optimizing a multi-million dollar advertising budget to convert small to mid-sized business owners on card and non-card solutions across paid social and display channels. Chris is a data-driven marketer with a passion for quantifying the impact that brands are having through digital experiences.

In his previous role as Director of Global Social Media Strategy, he led the transformation of American Express OPEN’s social media strategy through audience first creative. Over his six years at American Express, Chris has worked in a variety of cross-functional capacities including Finance, Marketing, and Strategy.

Chris graduated from Syracuse University with a B.S in Management and Marketing. He is currently pursuing an Executive MBA at the Cornell Johnson School of Management.

Chris is an avid foodie, traveler and Syracuse Orange basketball fan residing in New York City.

Chris Marino’s Session(s):


10:00 am–10:40 am — Thursday, May 2, 2019

Seeing Business Differently: How Amex Raised the Conversation to Sell Value, Not Just Products (or Points)

Tangible offers and rewards have always been simple, easy ways to attract the attention of consumers and entice them to convert. But how can you stand out from competitors when you’re all doing the same thing?

Our challenge was to communicate the overall true value of choosing American Express beyond commoditized offers in the sweet spot between brand-level messaging and product. If we could unlock this formula, we would not only drive consideration and demand but also impact our bottom line.  

By examining our latest campaign, you’ll learn more about how brands are trying to entice prospects through more than just tangible, rational benefits through showcasing the holistic value of their products. By showing empathy for the consumer and unlocking mid-funnel messaging, you’ll discover how their latest campaign helped consumers see Amex products as more than just credit cards, and ultimately helped them “see business differently”.

Attend this session and learn how to:

  • Evolve messaging beyond commodities to value
  • Future-proof your business with a multitude of complementary channels
  • Tell empathetic stories that can drive consideration and results

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