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Brian Davidson

Co-Founder
Matchnode

Brian has been a leader in generating leads using Social Media since 2007 when he became the VP of Social Media at NCSA Athletic Recruiting.  Lead generation efforts helped the company join both the Crain's and Inc fastest-growing lists. He founded Matchnode, a paid social focussed agency in Chicago and has had the chance to work with several lead-based companies, including several publicly listed companies.

Brian Davidson’s Session(s):


2:00 pm–5:00 pm — Tuesday, April 30, 2019

Increasing Lead Generation and Conversions through Social Media Marketing

In this session, you will learn various strategies for igniting your lead generation marketing on social media.  

We’ll explore:

  • How to use Paid Social Traffic to drive lead generation
  • How to effectively use Facebook Lead Ads
  • How to increase the efficiency of your lead generation campaigns especially on mobile!
  • How to increase the quality of leads over time

Who this workshop is for: Any marketer who works in a business that has a lead generation component.


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