Jodi Kier is an experienced brand & marketing strategist in her over 10+ years working in the consumer packaged goods industry. Serving as the Senior Brand Manager at Walgreens Boots Alliance, Jodi plays a major role in building, positioning and marketing Walgreen’s Owned Brands. Through her commitment to this role, she has helped Walgreens to improve portfolio management as well as build and launch consumer-led brands. Prior to her current role at WBA, Jodi worked as an ABM at MillerCoors, helping the Coors Light team with equity and music marketing and strategy and planning. Before joining MillerCoors, she was an Associate Client Manager at The Nielsen Company helping the Kraft Foods account deliver shopper insights to Retail. Jodi holds a BS in marketing from the University of Illinois at Urbana-Champaign and an MBA in brand & marketing management from DePaul’s Kellstadt Graduate School of Business. Outside of the office, Jodi enjoys spending time with her two girls and is an avid spin cyclist.
Jodi Kier’s Session(s):
11:50 am–12:30 pm — Thursday, May 2, 2019
Influencer marketing is tricky enough for well-known brands. Using it effectively to support retailer-owned brands adds another layer of complexity. In this dynamic presentation, Jodi Kier, Senior Brand Manager of Global & Retailer Brands for Walgreens Boots Alliance, and Jim Tobin, president of influencer marketing firm Carusele, will run through the challenges and solutions they’ve used in several programs for Walgreen’s brand “Nice.”