Lisa Bialecki oversees communications for Rust-Oleum, a coatings manufacturer with a strong history of developing innovative products to help homeowners and businesses maintain and transform their spaces. From the Golden Gate Bridge to your daughter’s tricycle to your classic car– Rust-Oleum has a coating that will preserve and restore what is important to you.
Lisa has helped transform Rust-Oleum’s communications strategy from a very traditional product features and benefits message to one of inspiration and emotion using data to target the right content to the right people in the right place at the right time. Crowdsourcing is yet one more tool used by Rust-Oleum to provide insights and new product inspiration and also to grow and foster brand evangelists.
Lisa Bialecki’s Session(s)
9:50 am–10:30 am
Leveraging Social Media to Increase Brand Loyalty