Melissa possesses expert-level knowledge in client business objectives and available digital marketing solutions within Manifest, and strategically aligns each to exceed client goals and expectations. She is responsible for leading the Performance Marketing team in all areas of audience acquisition and analysis including search engine optimization (SEO), search engine marketing (SEM), paid social campaigns and contests, content syndication and native advertising campaigns, paid media, email and CRM strategies.
Melissa Bouma’s Session(s)
2:20 pm–3:00 pm
Building an Outcome-Based Measurement Framework