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Melissa Bouma

EVP, Performance Marketing
Manifest

Melissa possesses expert-level knowledge in client business objectives and available digital marketing solutions within Manifest, and strategically aligns each to exceed client goals and expectations. She is responsible for leading the Performance Marketing team in all areas of audience acquisition and analysis including search engine optimization (SEO), search engine marketing (SEM), paid social campaigns and contests, content syndication and native advertising campaigns, paid media, email and CRM strategies.

Melissa Bouma’s Session(s):


2:20 pm–3:00 pm — Wednesday, May 1, 2019

Building an Outcome-Based Measurement Framework

Reaching a large audience is impressive, but cultivating relationships through experiences and engagement that actually impacts business results is key.

Successful content programs need to do more than connect with the right people at the right time: they need to inspire meaningful action in a tangible way and this begins with an outcome-based KPI framework.

Learn how Manifest and CDW began with business, program and channel goals to create a tiered measurement approach that prioritizes business objectives and targets niche industry segments through thought leadership.


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