Ryan believes in the power of storytelling and the value it brings to brands. Over the past 14 years, he’s used this philosophy to lead the strategy and integration of an award-winning multimedia, multi-segment content marketing program for CDW, a leading provider of technology solutions for business, government, education and healthcare in the United States, Canada and the United Kingdom. Prior to CDW, Ryan earned his stripes working for two daily newspapers and is a proud graduate of the University of Iowa.
Ryan Petersen’s Session(s)
2:20 pm–3:00 pm
Building an Outcome-Based Measurement Framework