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Ryan Petersen

Head of Content
CDW

Ryan believes in the power of storytelling and the value it brings to brands. Over the past 14 years, he’s used this philosophy to lead the strategy and integration of an award-winning multimedia, multi-segment content marketing program for CDW, a leading provider of technology solutions for business, government, education and healthcare in the United States, Canada and the United Kingdom. Prior to CDW, Ryan earned his stripes working for two daily newspapers and is a proud graduate of the University of Iowa.

Ryan Petersen’s Session(s):


2:20 pm–3:00 pm — Wednesday, May 1, 2019

Building an Outcome-Based Measurement Framework

Reaching a large audience is impressive, but cultivating relationships through experiences and engagement that actually impacts business results is key.

Successful content programs need to do more than connect with the right people at the right time: they need to inspire meaningful action in a tangible way and this begins with an outcome-based KPI framework.

Learn how Manifest and CDW began with business, program and channel goals to create a tiered measurement approach that prioritizes business objectives and targets niche industry segments through thought leadership.


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