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Lauren Thomas

Senior Manager - Communications & Social
Intuit

Lauren Thomas develops and executes social media strategies for billion-dollar brands. An award-winning strategist with 10+ years of experience, Lauren takes a creative, collaborative and innovative approach to leveraging social media to drive awareness, advocacy and sales.

Lauren is currently a Senior Manager at Intuit, where she manages social and influencer marketing for TurboTax. In her previous role, she led national social media for Cricket Wireless, where she spearheaded a 24-hour livestream that set a Guinness World Record. Her innovations helped Cricket Wireless to be recognized as the “Best Consumer Brand” in the 9th annual Shorty Awards, which celebrate excellence in social media.

Lauren is an avid traveler and lifelong learner. In her free time, you’ll find her having an adventure, taking a class (she’s studied everything from Spanish to Improv Comedy) or catching up on her Netflix queue.

Lauren Thomas’s Session(s):


2:20 pm–3:00 pm — Thursday, May 2, 2019

Improv Marketing: Leveraging Principles of Improv Comedy To Develop Breakthrough Campaigns

Social media marketers need to stay in synch with platform changes and pop culture to create content that connects with consumers. We’ll explore a few key ways that principles of improv comedy can be used to react to the shifting media landscape, respond to audience feedback and develop compelling campaigns.

Key takeaways:

  • How to use the “Yes, and…” principle to spark creative ideas
  • How to identify content opportunities and discover talent within your organization
  • How to approach influencer marketing
  • How to hedge your bets when testing new platforms

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