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Kim Funari

Social Media Strategy Leader
Hallmark Baby

Kim’s perspective on social media is that you shouldn’t be posting unless you can either help someone out or make them laugh. She’s taken this attitude to Hallmark Baby where, as Social Media Leader, she’s focused on helping brand new moms get through the ups and downs of early parenthood. Her strategy has helped turn Hallmark Baby’s social into a top revenue driver for the business. Prior to Hallmark Baby, Kim started the social media department at GlynnDevins, an advertising agency in Kansas City. Her experience in social media ranges from retail to financial services to retirement homes and beyond.

Kim is a proud graduate of the University of Kansas and holds an MA in English Literature from Lehigh University. She taught English Composition and dabbled in alcohol sales before establishing a career in social media. She spends her weekends cooking and enjoying time with her husband, two sons, and two very dog-like cats.

Kim Funari’s Session(s):


11:50 am–12:30 pm — Wednesday, May 1, 2019

Building an Audience-Centric Content Distribution and Engagement Strategy

Good social media starts with the assumption that a) no one really knows who your company is or what your product or service is about or, if they do, b) no one actually cares. This means everyone’s going to ignore your brand/product/social posts unless you can find your audience, give them a reason to pay attention and a reason to keep coming back.

The best way to decide what to post, where to post it, and when it should be posted is through really understanding your audience and their habits.

This session will give you the ability to do three things:

  • Create a genuinely useable audience persona
  • Create content buckets that will engage that persona while also working towards business objectives
  • Decide when to distribute that content on various platforms to maximize opportunities for the audience to see and engage with that content

When you get it all right, your audience will not only care, but they’ll spread the word for you.


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