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Multilingual social media is an ever-growing area that allows companies to connect with the consumer in their native tongue — resulting in a deeper, more authentic relationship. Throughout my career, multilingual social media saved my limited budget, substantially reduced the cost of follower acquisition, and most importantly — allowed the companies I worked for to develop more meaningful relationships with their consumers.
This talk will address the importance of multilingual social media (especially for storytelling), will show you how to use analytics to see if this area is right for your company, and will teach you how to implement multilingual social media today on a limited budget.
Attendees will learn: