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Wednesday, May 1, 2019    11:00 am–11:40 am

Multilingual Social Media: My Secret Weapon

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Multilingual social media is an ever-growing area that allows companies to connect with the consumer in their native tongue — resulting in a deeper, more authentic relationship. Throughout my career, multilingual social media saved my limited budget, substantially reduced the cost of follower acquisition, and most importantly — allowed the companies I worked for to develop more meaningful relationships with their consumers.

This talk will address the importance of multilingual social media (especially for storytelling), will show you how to use analytics to see if this area is right for your company, and will teach you how to implement multilingual social media today on a limited budget.

Attendees will learn:

  • Why multilingual social media should be considered in their overall social media strategy.
  • How to use the tools at their disposal (social media analytics, data, trends) to discover the best languages to consider.
  • How to launch multilingual social media practices on a limited budget.


Christine Alexis
Social Media Manager, Region Americas
DB Schenker

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