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A robust social media program is a cornerstone of employee advocacy — and crucial to employer brand. But skeptics abound: everyone from the social-savvy business development rep who automatically dismisses any “corporate” attempt at social media to the account manager who claims he’s still allergic to social in 2019. In this session, you’ll hear proven best practices for developing employee advocates the right way, getting marketing, HR, legal and other teams on the same page about social, and how to overcome common internal objections that stymie the growth of your program.