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Wednesday, May 1, 2019 - 11:50 am–12:30 pm

AI and Social Media: Parse Through the Noise and Analyze Consumer Insights Data for More Authentic Content Creation

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For many marketers, trying to understand and sift through data to adjust content strategies has been a laborious task. With the arrival of Artificial Intelligence, this is about to change. As consumers create and demand content at the speed of culture, AI aims to help integrate with social media to help parse through the noise and aid marketers in developing content that can truly resonate with audiences.

When it comes to social media marketing and understanding our audiences we have approached the final frontier, and AI is at the forefront.

In this thought-provoking session, you’ll learn:

  • How AI will integrate with social media to allow marketers to parse through the noise and analyze consumer insights data
  • About the different tools available today that can help social media marketers analyze audience sentiment to craft authentic content and messages
  • Why various social media platforms are embracing AI for customer service by offering “lifelike” chatbots that can understand and help customers in the moments they need it the most
  • How AI is going to evolve to create a unique IoT ecosystem that is going to provide marketers with unlimited amounts of customer and audience data

 

Nick Myers
Owner and Creative Director
RedFox Creative

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