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Wednesday, May 1, 2019    11:50 am–12:30 pm

Building an Audience-Centric Content Distribution and Engagement Strategy

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Good social media starts with the assumption that a) no one really knows who your company is or what your product or service is about or, if they do, b) no one actually cares. This means everyone’s going to ignore your brand/product/social posts unless you can find your audience, give them a reason to pay attention and a reason to keep coming back.

The best way to decide what to post, where to post it, and when it should be posted is through really understanding your audience and their habits.

This session will give you the ability to do three things:

  • Create a genuinely useable audience persona
  • Create content buckets that will engage that persona while also working towards business objectives
  • Decide when to distribute that content on various platforms to maximize opportunities for the audience to see and engage with that content

When you get it all right, your audience will not only care, but they’ll spread the word for you.


Kim Funari
Social Media Strategy Leader
Hallmark Baby

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