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Wednesday, May 1, 2019 - 1:30 pm–2:10 pm

How Brookfield Properties Integrates Online Customer Feedback with Offline Experiences

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Based on its mission to provide outstanding experiences, Brookfield Properties, a leading owner and operator of high quality retail real estate in the U.S., transformed its marketing technology ecosystem. Brookfield Properties streamlined 300+ social media accounts (Facebook, Twitter, and Instagram for 118 properties), to ensure responses to customer comments/inquiries fell within a set SLA and feedback was aggregated in an actionable format.


 

Anne McKnight
Manager, Media and Social Strategy, Retail
Brookfield Properties

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