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Wednesday, May 1, 2019    2:20 pm–3:00 pm

Building an Outcome-Based Measurement Framework

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Reaching a large audience is impressive, but cultivating relationships through experiences and engagement that actually impacts business results is key.

Successful content programs need to do more than connect with the right people at the right time: they need to inspire meaningful action in a tangible way and this begins with an outcome-based KPI framework.

Learn how Manifest and CDW began with business, program and channel goals to create a tiered measurement approach that prioritizes business objectives and targets niche industry segments through thought leadership.


Ryan Petersen
Head of Content

Melissa Bouma
EVP, Performance Marketing

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