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Wednesday, May 1, 2019    3:30 pm–4:10 pm

Future Forward: Applying Trends and New Tech to Social Media

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As social media professionals our work sits at the intersection of the culture and technology; the nexus of trends and innovation, where the next big thing is always just about to happen. Strategy, content production, and communication will experience an incredible change in the next several years, as Social Media continuously expands to include new technologies and platforms. How will this happen, and how can we make use of these insights in our day to day work?

This keynote explores the near and distant future of social media, communications technology and their impact on culture and commerce.

Takeaways include:

  • How to break trends down to their essential components so you can see what’s coming before everyone else does.
  • How cultural trends shape the technology behind social media
  • How to think through brand challenges and opportunities to identify the right ones to solve with new technologies
  • Which skills will drive successful consumer engagement in the next 2-5 years and exactly how to build them - including resources you can use today.


Ian Beacraft
VP, Group Director: Strategy and Innovation

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