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Wednesday, May 1, 2019    11:00 am–11:40 am

Micro Budget, Mega Impact: How to Decrease Your Content Production by 80% and Drive Big Results

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As algorithms change and consumer attention spans decrease, stopping thumbs is getting harder and harder. How do you get small investments to deliver big results in social? 

Join this session as we delve into how the American Cancer Society moved from static stock photography to true video storytelling via:

  • Optimizing creative to feed the algorithm
  • Amplifying content to the people who matter
  • Investing wisely when every dollar counts

 

Tina Starkey
Sr. Director, Social Marketing
American Cancer Society

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