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Wednesday, May 1, 2019    1:30 pm–2:10 pm

Wonder Twin Powers, Activate! Using Social Media to Align Sales and Marketing in a Hyper-Connected World

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Your most valuable allies for creating and sharing content are down the hall…but are you tapping into the sales team’s expertise and energy?  Let’s look at how can you create a seamless customer experience by ensuring that your online efforts from both sales and marketing are aligned.

In a hyper-connected world, buyers want and need help navigating their journey.  You can become their go-to resource by breaking down the traditional silos (and antagonisms) between sales and marketing.  By working together on a strategic and tactical basis, it’s possible to speed up feedback cycles, cut marketing costs, and bring in more revenue (which should be everyone’s goal).

Let’s get past the buzzwords and look at how to:  

  • Navigate the melding of sales and marketing functions in organizations
  • Leverage your internal sales team as external influencers
  • Enlist the sales team to help create and share social content

 

David J.P. Fisher
President
RockStar Consulting

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