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Influencer marketing is tricky enough for well-known brands. Using it effectively to support retailer-owned brands adds another layer of complexity. In this dynamic presentation, Jodi Kier, Senior Brand Manager of Global & Retailer Brands for Walgreens Boots Alliance, and Jim Tobin, president of influencer marketing firm Carusele, will run through the challenges and solutions they’ve used in several programs for Walgreen’s brand “Nice.”