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Thursday, May 2, 2019    11:50 am–12:30 pm

How Walgreens Uses Influencer Marketing to Support Retailer Owned Brands

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Influencer marketing is tricky enough for well-known brands. Using it effectively to support retailer-owned brands adds another layer of complexity. In this dynamic presentation, Jodi Kier, Senior Brand Manager of Global & Retailer Brands for Walgreens Boots Alliance, and Jim Tobin, president of influencer marketing firm Carusele, will run through the challenges and solutions they’ve used in several programs for Walgreen’s brand “Nice.”


Jodi Kier
Senior Brand Manager
Walgreens Boots Alliance

Jim Tobin
Founder & President
Carusele & Ignite Social Media

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