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As SEO gets more competitive and clicks increase in price on Google, Facebook and Instagram, another platform is emerging as a major opportunity for both organic and paid marketing: YouTube. Part search engine (#2 in the world) and part social media, YouTube allows you to reach your prospects at the top, middle, and bottom of your funnel, building trust all the while. The organic opportunities are as large as blogging was ten years ago and the ad targeting benefits from all the sophistication the Google Ad interface allows. We'll go through what's possible and what we think you should be tackling with your video marketing in 2019 and beyond.