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Thursday, May 2, 2019    2:20 pm–3:00 pm

Improv Marketing: Leveraging Principles of Improv Comedy To Develop Breakthrough Campaigns

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Social media marketers need to stay in synch with platform changes and pop culture to create content that connects with consumers. We’ll explore a few key ways that principles of improv comedy can be used to react to the shifting media landscape, respond to audience feedback and develop compelling campaigns.

Key takeaways:

  • How to use the “Yes, and…” principle to spark creative ideas
  • How to identify content opportunities and discover talent within your organization
  • How to approach influencer marketing
  • How to hedge your bets when testing new platforms


Lauren Thomas
Senior Manager - Communications & Social

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