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Tuesday, April 30, 2019: Pre-Summit Social Media Training

Peer-to-Peer Learning and Hands-on Activities

What is a pre-summit social media training? These sessions, happening on Tuesday, April 30, must be signed up separately from the general summit (May 1–2). They’re classroom-style sessions limited to 40 attendees, where you’ll work alongside peers and your workshop facilitator through frameworks and critical thinking exercises to help bring your social strategy to life.

Dean DeLisle
Forward Progress, Inc.

Social Media Training A

10:00 am–1:00 pm - How to Engage and Manage Influencers for Your Next Marketing Campaign

Limited Seating - Registration Required

In the brave new world of Influencer Marketing, it is sometimes hard to determine where to start, how to acquire influencers, how to manage them, and more. In this workshop, we will cover the newest scope of Influencer Marketing, how to structure your engagement, plan your campaign, make sure your audience is ready and ways to measure success. We…


“The trainings are worth the extra day away from the office! Great info for the extra cost.”

—Katie Neuman, Northwestern Publishing House Christian Books and Gifts

Social Media Training B

10:00 am–1:00 pm - Leveraging Organic Social to Optimize Your Paid Media Strategy

Limited Seating - Registration Required

Details coming soon!


“SMSS really emphasizes the collaborative innovative nature of creating social media content. I have a million new ideas that I can't wait to share with my colleagues.”

—Katie Monfet, Eastern Florida State College

“Enjoyed the small workshop size, made it easy to engage, learn and speak to presenters.”

—Nancy McKenzie, Hill’s Pet Nutrition

Jeff Julian
EnterpriseMarketer.com / Squared Digital

Social Media Training D

2:00 pm–5:00 pm - Video Marketing, Take One, ACTION! Become a Video Marketing Superstar

Limited Seating - Registration Required

If you are considering a video for a campaign, content marketing effort, or sales enablement, you need to understand what goes into producing valuable video assets. And, no, it’s not likely your iPhone 7 camera and built-in microphone are going to cut it. We know it can quickly become overwhelming with the plethora of cameras, lights, tripods, software,…


Andrew Gadomski
Aspen Analytics

Social Media Training E

2:00 pm–5:00 pm - Is Analytics Missing from Your Employer Brand? Reviewing Talent Acquisition Strategies in Digital Marketing and Branding

Limited Seating - Registration Required

In this three-hour hour session, we will review how employment branding and consumer/business marketing ties together, and how to analyze and visualize data from social media, Google Analytics, and HR to reveal the ROI on branding and social campaigns related to employment. Additionally, the session will uncover the trends in employment for…


Seating is limited - save your seat!

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Can I bring my team to the trainings?
Absolutely! Contact Kelly at [email protected] about group discounts for attending trainings.

Are trainings included in my general summit access pass?
No, access to these trainings is not included in your purchase of a Social Media Strategies Summit general summit pass. If you want to attend the trainings, you’ll need to purchase a dedicated ticket to that training.

How many people attend trainings?
We limit seating to 40 to make sure the training leader has time to work one-on-one with attendees. Reserve your seat as soon as possible — they fill up quickly!

Can I attend multiple trainings?
Yes! You can attend both AM and PM workshops (and you get $100 off your training day registration if you do!) If you can't make it for the AM workshop — no problem. Our afternoon training sessions start at 2pm. You can fly in same day and still catch 3 hours of jam packed learning before the summit starts.

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