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Tuesday, April 30, 2019: Pre-Summit Workshops

Peer-to-Peer Learning and Hands-on Activities

What is a pre-summit social media training? These sessions, happening on Tuesday, April 30, must be signed up separately from the general summit (May 1–2). They’re classroom-style sessions limited to 40 attendees, where you’ll work alongside peers and your workshop facilitator through frameworks and critical thinking exercises to help bring your social strategy to life.

Dean DeLisle
Forward Progress, Inc.

Social Media Training A

10:00 am–1:00 pm — How to Engage and Manage Influencers for Your Next Marketing Campaign

Limited Seating — Registration Required

In the brave new world of Influencer Marketing, it is sometimes hard to determine where to start, how to acquire influencers, how to manage them, and more. In this workshop, we will cover the newest scope of Influencer Marketing, how to structure your engagement, plan your campaign, make sure your audience is ready and ways to measure success. We will even show you the newest Influencer Marketing tools we are using in the process.

Join Dean DeLisle, creator of Social Jack Business Influencer Development Platform, as he shares his team’s system for managing the whole process, from start to finish, and new ways to look at this rapidly growing strategy to drive your brand to the next level.

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Brian Davidson
Matchnode

Social Media Training B

2:00 pm–5:00 pm — Increasing Lead Generation and Conversions through Social Media Marketing

Limited Seating — Registration Required

In this session, you will learn various strategies for igniting your lead generation marketing on social media.  

We’ll explore:

  • How to use Paid Social Traffic to drive lead generation
  • How to effectively use Facebook Lead Ads
  • How to increase the efficiency of your lead generation campaigns especially on mobile!
  • How to increase the quality of leads over time

Who this workshop is for: Any marketer who works in a business that has a lead generation component.

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Jeff Julian
EnterpriseMarketer.com / Squared Digital

Social Media Training C

2:00 pm–5:00 pm — Video Marketing, Take One, ACTION! Become a Video Marketing Superstar

Limited Seating — Registration Required

If you are considering a video for a campaign, content marketing effort, or sales enablement, you need to understand what goes into producing valuable video assets. And, no, it’s not likely your iPhone 7 camera and built-in microphone are going to cut it. We know it can quickly become overwhelming with the plethora of cameras, lights, tripods, software, live streaming…well, the list could go on and on. But take heart! With a little flexing of your creative muscles and the courage to get out of your comfort zone, you can become a quality video marketer. 

Jeff Julian, Co-founder of EnterpriseMarketer.com and author of the book ‘Agile Marketing’, will show you how his interest in media turned into a hobby, and later became the primary form of content that got him recognized as marketing thought leader. 

During this session, you will learn about what’s involved in the planning, tools, and techniques to create killer video content that will enhance your marketing efforts, or create a brand-new channel for building brand awareness or driving sales.

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Seating is limited - save your seat!

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FAQ:

Can I bring my team to the trainings?
Absolutely! Contact Kelly at [email protected] about group discounts for attending trainings.


Are trainings included in my general summit access pass?
No, access to these trainings is not included in your purchase of a Social Media Strategies Summit general summit pass. If you want to attend the trainings, you’ll need to purchase a dedicated ticket to that training.


How many people attend trainings?
We limit seating to 40 to make sure the training leader has time to work one-on-one with attendees. Reserve your seat as soon as possible — they fill up quickly!


Can I attend multiple trainings?
Yes! You can attend both AM and PM workshops (and you get $100 off your training day registration if you do!) If you can't make it for the AM workshop — no problem. Our afternoon training sessions start at 2pm. You can fly in same day and still catch 3 hours of jam packed learning before the summit starts.

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