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Tuesday, April 30, 2019 - 10:00 am–1:00 pm

How to Engage and Manage Influencers for Your Next Marketing Campaign

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In the brave new world of Influencer Marketing, it is sometimes hard to determine where to start, how to acquire influencers, how to manage them, and more. In this workshop, we will cover the newest scope of Influencer Marketing, how to structure your engagement, plan your campaign, make sure your audience is ready and ways to measure success. We will even show you the newest Influencer Marketing tools we are using in the process.

Join Dean DeLisle, creator of Social Jack Business Influencer Development Platform, as he shares his team’s system for managing the whole process, from start to finish, and new ways to look at this rapidly growing strategy to drive your brand to the next level.


TRAINING AGENDA & ACTIVITIES

  • What is influencer marketing?
  • Why you should do it
  • How to tie in your business objectives
  • Methods to engage: Earned, paid, and owned
  • Identify your target influencers
  • How is your market talking to influencers?
  • Ways to measure success
  • New ways to develop influencers for your brand
  • Tools to use along the way

 

Dean DeLisle
Founder & CEO
Forward Progress, Inc.

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