An award-winning writer, editor and PR professional, Bob leads a team that produces measurable results through media outreach, social media and content creation and distribution. At CBD, Bob has quarterbacked multiple award-winning campaigns for clients, creating strategies, building awareness, generating engagement and increasing SEO. He is particularly skilled in crisis communications, leads our media training programs and provides a spokesperson’s authority for national media relations.
Bob Musinski’s Session(s):
10:00 am–1:00 pm — Tuesday, August 11, 2020
Creating engaging, storied and relevant content is more important than ever. But with tight budgets, even tighter deadlines, and your bandwidth at a minimum, it can be daunting. So, you can either regularly repeat the mantra “this is NOT fair” under your breath or you can tap into some creative and informed processes to turn your content into focused, compelling and engaging communication.
Join CBD Marketing's Executive Creative Director Mary Olivieri, and VP of PR, Social Media and Content Marketing Bob Musinski in this interactive session where you will learn proven and unique ways to access both sides of your content brain – from generating truly creative and engaging written and visual content, to organizing it all into a turnkey process designed to make your life easier. Plus, see how they’ve done the same for top companies like Whirlpool Corporation and Firestone Building Products.