Jessika is a social media and relationship marketing strategist. She founded NOW Marketing Group in 2010 with only a laptop and a vision. The company is now a Forbes recognized Agency Partner and a certified inbound partner with Hubspot. NOW Marketing Group works with more than 100 clients across the United States and beyond, choosing to serve – not sell. Jessika also teaches comprehensive relationship marketing, presents in a weekly videocast “Magnet Marketers” and hosts one of the largest social media Midwest conferences, Social Media Week Lima.
Jessika Phillips’s Session(s):
11:50 am–12:30 pm — Thursday, August 13, 2020
Did you know that 80% of your internet traffic Isn’t being tracked?
There's been a shift in how we as consumers are showing up online. We want community on their own terms.
In 2019, experts like Mark Zuckerburg & Gary Vaynerchuk believed the future of social to be moving towards private, and with an 80% link to brand conversations happening in private forums, this isn’t a trend that shows signs of slowing down. As brands, many are already seeing the impact!
With organic engagement reaching a low .09% average in 2019, how can one ensure their message is being seen, but more importantly, heard, using digital media without the constant pay-to-play model?
In an age of digital content saturation, we're finding ourselves pushing to move our brands to the top of a sea of samesies.
Dark Social can be used for good to capture attention, amplify our message, and keep our audience coming back for more. Your brand can become a destination that attracts the right leads to your message without the constant need to spend more money on ads.
In this fast-paced, example-filled session we’ll learn: