As the regional head of social strategy at Digitas, Liz oversees a thriving practice that helps brands connect the dots between online audiences, social technologies, media planning and creative execution. She has spent her career crafting social programs that drive engagement, reputation and revenue for brands spanning CPG, food and beverage, technology, financial service, healthcare and tourism. Liz has been a featured speaker at Social Media Week, Spredfast Summit, WOMMA Summit and CEA, and a visiting instructor at Miami Ad School’s Social Media Bootcamp.
Liz Cole’s Session(s):
3:30 pm–4:10 pm — Wednesday, August 12, 2020