David Berkowitz is principal of his consultancy, Serial Marketer, where he keeps brands, tech startups, and agencies at the cutting edge of marketing. Prior roles include running marketing for video production marketplace Storyhunter, leading the strategy practice at social listening firm Sysomos, serving as chief marketing officer of Publicis agency MRY, and co-founding the emerging media division at 360i. He has contributed more than 600 columns to outlets such as Advertising Age, MediaPost, VentureBeat, and Adweek, and he has spoken at 350 events globally. Beyond consulting, he publishes the Serial Marketer Weekly newsletter and runs the Serial Marketers community on Slack; request to join at serialmarketers.net.
David Berkowitz’s Session(s):
11:00 am–11:40 am — Thursday, April 30, 2020
How do you build and run a successful B2B community? It's often daunting to start one, whether you aim to have 100 members or 100,000. Learn about the different platforms you can use, including the advantages and pitfalls of each one. Get perspectives from several people who built their own - and perspectives on why some have struggled. Explore different monetization models spanning free and paid communities. Find out what approaches are most effective in driving growth and engagement so you can build a community that thrives and lasts.